If you haven’t already checked out iDont, I recommend you do. It’s quite easy just to chalk it up as a stupid media trick to try and get “counterculture” individuals to buy an MP3 player different from Apple’s. There are so many levels on which this marketing campaign is silly, I’m not going to address them all. I will however quote someone from on said topic:

The funny thing is that anyone who changes their mind based on this stupid marketing campaign really is a sheep.

Nobody is really “counterculture” if they buy something based on advertising, since all you’re really doing is aligning yourself with a different corporation, and one that’s doing this not to be counter-anything but Apple. They’re marketing this in this manner not on real selling points, but only to place themselves in a better financial position. This is never a good reason to buy from someone.

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